At the Foundry, robust campaign ideas are forged in a close relationship between agency and client.
From the raw materials of insight, instinct, passion and plain hard work we create communication strategies that are focused on delivering a commercial return. The Foundry is not a place where generic campaigns are hammered out on a production line. We believe that there is a unique insight to every brand.
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STIHL has employed the services of a hapless gnome to demonstrate the breadth of its range of blowers. This integrated campaign includes a website in which customers are invited to dial up their blower of choice, compare it with others in the range and then test its ‘gnome force’ by aiming it at the gnome.
The campaign extends through outdoor, Point of Sale and ambient.
Dick Smith moves further into online advertising this month with its display advertising campaign, created and bought by The Foundry.
The campaign supports Dick Smith’s own fantastic new web site, helping drive new customers to the site with its combination of promotional offers and ‘techxperts’ messages.
We’re proud to announce that three of our team members stepped up to Account Director this month. Lauren Trace, Matthew Lee and Michael McConville all made the grade, while Rachael George made Sr Account Manager and Sarah Horder moves up to Account Manager and Kylie Boyd to Account Executive. Congrats to all!
To add to that, we've introduced some new blood in to the office. Three new members have been added to The Foundry’s ‘Bespoke Suits’ programme. Caroline Paulsson and Jodie Realton joined in Sydney last month, and Emily Robinson joins this week in Melbourne. The three ladies now begin our induction and training programme as the face of the new wave of talent in The Foundry’s Account Service team.
