Ron Parker - Chairman
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Ron is one of the true pioneers of Australian advertising. Having left his senior role within the Myer advertising department almost 30 years ago, Ron moved into agency land firm in the belief that client-side knowledge would provide the sense of commercial that he found was absent in the industry at the time. Ron built his own dynasty of advertising agencies, working with a diverse range of brands but building his strongest credentials as a leading retail specialist.
The full gamut of his experience is simply too broad to list. However, it bears mentioning that he worked with BBQ’s Galore for over 20 years from its very early days, helping take the brand to become the leader in its field in both Australia and the U.S.. Ron also worked with Rebel Sport from the point at which it was no more than a name and a clean sheet of paper. He and his team assisted with the development of the store concepts and marketing plans that Rebel become one of the first true category killers in this country.
Today, Ron provides the benefit of his wisdom and experience equally to the management of The Foundry and to our clients. His particular skill is in ensuring that our campaigns remain relevant, working and powerfully effective in the retail environment.
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