|  | Print and Outdoor
| FREIGHTLINER ‘MOTEL’ SERIES
| Freightliner has two unique features in particular that set it apart from its antiquated opposition. The World’s First Swing Out Staircase was the fi rst focal feature of differentiation to be highlighted under the Freightliner Motel Series.
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| | Press and Direct Mail
| BIG RED ROADBLOCK
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When Mercedes Trucks took to the road for their national roadshow, they needed an idea that would inspire dealers around the country. The Big Red RoadBlock was born. Local press announced the arrival of the RoadBlock in all major regional centres and dealers were invited to check progress live on the website.
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| | Press and Direct Mail
| SWAP” CAMPAIGN
| In a highly inventive and daringly humorous effort, the Freightliner Argosy Evolution ‘Swap’ concepts were born. The campaign press ads offer a ‘Swap’, proposing that the mundane, the pesky to the downright precious is well worth making the trade up to the new Argosy truck offering.
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