FREEDOM. A BRAND TO “INSPIRE” “EXCITE” AND “CHALLENGE”
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2006 signaled big changes for Freedom. A logo update, innovative flagship stores and a new, exciting range of merchandise gave the consumer a reason to reconsider the brand. Our task was to re-establish Freedom as the trusted brand in furniture and homewares, while also bringing some much needed retail impetus. This 30 sec Brand TV commercial dramatised that there are a million questions when it comes to choosing the right look for your home, and Freedom has all the answers. Setting the furniture and accessories in glass panels that floated in a Freedom “world” we elegantly portrayed choice and quality.
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