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| FREEDOM CAUSE RELATED MARKETING – ‘TOOLS’
| This concept was devised by The Foundry for the Children’s Cancer Institute Australia to support the sales of the promotional product featured in Freedom stores. With all proceeds from the product sold going to CCIA, this year, over ten million dollars was raised to assist with
research into children’s cancer.
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| | Promotional
| FREEDOM FREE DAY SERIES.
| Comprising of Press Ads run nationally. Point of Sale materials were also produced including badges, T-shirts, shelf wobblers, in-store posters and A3 Plinths to create the intensity in-store.
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| FREEDOM GIFT REGISTRY MAGAZINE ADS.
| To celebrate the launch of the Freedom Gift Registry within Freedom stores nationwide, we created a new campaign with a stand-out look. Breaking away from the traditional conservative Freedom room settings, the illustrations of ‘A Fairytale Beginning’ was tailored to it’s audience and supported with online and in-store POS executions.
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