FREEDOM. A BRAND TO “INSPIRE” “EXCITE” AND “CHALLENGE”
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2006 signaled a return to form for Freedom. A logo update, innovative flagship stores and a new, exciting range of merchandise gave the consumer a reason to reconsider the brand. Our task was to re-establish Freedom as the trusted brand in furniture and homewares, while also bringing some much needed retail impetus. This 30 sec Brand TV commercial dramatised that there are a million questions when it comes to choosing the right look for your home, and Freedom has all the answers. Setting the furniture and accessories in glass panels that fl oated in a Freedom “world” we elegantly portrayed choice and quality.
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