Jeanan Yasseen, General Manager - Sydney
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Jeanan’s appointment late in 2007 is a real indication of The Foundry’s commitment to making great strategic thinking a core part of what we do.
Boasting experience both as a senior manager and as a Strategy Planner, Jeanan’s CV is a veritable treasure chest of experience with some of the most cherished agency brands in Australasia: The Campaign Palace, Batey, Saatchi’s and some of the better agencies in England as well.
Jeanan has built a strong track record working with a diverse range of brands, from Pfizer to RAMS and Westpac, through Heinz, Bonds, and Caltex. She has also worked on the client side, having enjoyed a stint as a senior marketer at Westpac. In fact Jeanan was the brains behind the Westpac campaign that picked up the major gong in this year’s Media Federation awards. Uniquely, Jeanan did the strategic work for the campaign as a Planner at the agency and then became the client who bought the concepts.
Passionate about building brands through strong, structured creative thinking, Jeanan adds significant firepower to The Foundry’s strategic planning capacity. She is also a fantastic builder of teams.
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