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| Guardian Angel
| One of Australia’s most successful Corporate Social Responsibility programmes, Guardian Angel allows knitters to make a tangible difference to the lives of kids in the third world. Our challenge was to harness the power of the programme to maximise the goodwill delivered back to the Guardian brand. Magazine and collateral launches for Winter ‘08
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| | Guardian Club
| Guardian’s loyalty club is a central part of its marketing activities. The relaunch of the programme aimed to contextualise the benefits of being a club member through POS and related collateral, as well as targeted mail-outs to members.
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| | POS
| Guardian Private Label
| Our work is not confined just to traditional communications, but expands into the development of packaging for the Private Label program
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| | Catalogue
| Health & Gift Catalogues
| The mainstay of Guardian’s marketing activity is a regular catalogue programme, comprising strong price-focussed books throughout the year and more detailed messages to celebrate key seasonal events.
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