Our partnership with Jamieson Brewery started with the redesign of their logo and the launch of Raspberry Ale. While getting our hands dirty with Raspberry Ale, we soon recognised that this beer was in fact ‘Anything but Sweet’. So we challenged the consumer’s notion of what this beer was, and created a striking campaign around this line. The strong packaging design and cheeky nature of the advertising work, hand in hand to create a truly unique brand identity, and so another brand transformation has begun.
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