Simon Burrett - Managing Partner
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Simon is an accomplished brand strategist and business manager. As well as his work at The Foundry, Simon is a regular lecturer and guest speaker on marketing strategy for organisations such as RMIT, AFA Adschool and the Australian Marketing Institute.
Prior to joining The Foundry, Simon enjoyed a long history working at the senior level of some of Australia’s leading advertising companies.
Simon founded and ran the WPP agency that successfully launched ALDI stores in Australia before being recruited by Clemenger as the founding Managing Director of CHE in Sydney.
He was appointed to the Board of Clemenger BBDO Sydney in 2002. A move back to Melbourne saw him join the Board of CHE Melbourne before launching The Foundry in March 2006.
Simon is also a recognised expert in retail brand strategy. Throughout his career, he has worked closely with a hugely diverse range of retail brands.
Simon has also long been a supporter of Monash University’s Australian Centre for Retail Studies, and has been appointed Chairperson of the Advisory Board in 2008. Simon is also teaching Retail Studies in the 3rd semester of AFA Adschool.
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