STIHL
|
The new 45 sec TVC for STIHL sets out to draw a ‘line in the grass’ in the outdoor power equipment market. We identified the need to create a gap between Stihl, undoubtedly the best in the category, and the rest of the cheap, imported brands. At the same time we needed to provide a compelling reason for shoppers to break the established ‘Bunnings’ habit and head to a Stihl Dealer.
|
