| STIHL Blows Gnomes
STIHL has employed the services of a hapless gnome to demonstrate the breadth of its range of blowers. This integrated campaign includes a website in which customers are invited to dial up their blower of choice, compare it with others in the range and then test its ‘gnome force’ by aiming it at the gnome.
The campaign extends through outdoor, pos and ambient.
| Website
| Bus and Tram
| Stickers and POS
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