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Werribee Plaza - The Foundry

Our vision for Werribee Plaza was to give their local community a fashion hub that they could be proud to call their own. Incorporating focused, disciplined and stylish elements into the way Werribee communicates with its target market has helped to validate their retail savvy and elevate Werribee’s style status. This reinvention has functioned to help rejuvenate a community’s impression of and interactions with their regional shopping centre.

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Catalogue

WERRIBEE PLAZA'S DAY AT THE MANSION

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OPEN RANGE SPRING 2006 CATALOGUE

Throughout this publication our audience embark on an Open Range Fashion Safari. Their immersion in an African savannah style facilitated a perfect means to visually take them on a journey, whilst also helping to make redundant a mundane brand perception of Werribee Plaza. From this brochure, a new fashion hub was born – a fashion hub that is overly capable in delivering spring season style and fashion to its local community.


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