Snooze - Print - The Foundry

The Transformation

Our task was to bring relevance to a “grudge” purchase. Our commercial focus was to shorten the purchase cycle for beds from once every 12 years down to seven.

Our answer was to find the real emotional triggers to purchase. We soon discovered that, for our largely female target, it was a category rich in emotion.

If we captured their heart, we would capture their wallet. We built a multi-tiered campaign around unique customer insights both humorous and heart-felt. The result was a highly effective communications campaign and repositioning that has taken Snooze from category follower to category leader.

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Print

Brand Book Catalogue

Our philosophy on communication is simple: every piece should be a touch-point for the brand. The same strategy we apply to TV commercials should be evident in flyers, posters, billboards and, in this case, a 42 page catalogue. We approached the annual Snooze catalogue with all the assiduousness of a brand TV commercial. It not only tells an engaging story but also elegantly expresses a consumer insight: That the modern bedroom has become the other special “living room” in the house.

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Magazine

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Magazine - Promotion

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Magazine

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